The remit was to create a brand that would balance the genuine fearful nature of the damage that storms and tornadoes can do in America's Mid-West (and beyond), but also create a welcoming, informative way for telling people how the company could HELP them keep themselves safe.
After a couple of different designs, the company decided that this image was striking and projected the right message: the power of nature, but also resilience. The image was created from a composite of original photographs and graded down to a two colour design - suitable for the website, business cards, brochures and t-shirts.
The project required a six-week turnaround to co-incide with the start of the tornado cycle and was brought in to deadline.
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